04/24/2025

Auto Care Association Adds to Demand Index Product Lineup

Source: aftermarketNews

The Auto Care Association announced the release of 14 new product lines now available in Demand Index. The index, housed on the Auto Care TrendLens interactive data platform, gives automotive aftermarket companies the data and insights necessary to determine how their products are performing against the market. According to the Association, the Demand Index is the only tool available on the market that provides parts performance data from point-of-sale transactions. 

The 14 new product lines added to Demand Index include:  

• Windshield Wiper Blade, Beam 
• Windshield Wiper Blade, Conventional 
• Windshield Wiper Blade, Hybrid 
• Windshield Wiper Blade, Winter 
• Windshield Wiper Blade, Back Glass 
• Windshield Wiper Blade, Refill 
• Headlight Halogen Capsule 
• Ball Joints and Components 
• Tie Rods, Steering Linkage and Stabilizing 
• Power Window Assembly
• Power Window Motor 
• Fan Assemblies 
• Fuel Pump Assembly  
• Axle Components

“We are excited to announce another addition of new data for more than a dozen product lines to the Demand Index tool,” said Daniel Zenko, director, data innovation, Auto Care Association. “This continued expansion of our data coverage for the auto care industry means that we will be able to provide our members and the industry with an even more detailed and insightful picture of their product category performance.” 

The Auto Care Association’s Demand Index currently offers more than 130 product lines for automotive aftermarket industry products.