04/15/2024

Memo To Automakers: Study Shows Consumer Interest in Car Tech Isn’t All That Strong

Source: Fleet Management Weekly

Automakers believe that in-cabin technology is one of the most important areas of differentiation. However, a recent study shows that consumer desire for tech displayed at the show is tepid.

It looked at passenger-side infotainment screens, the ability to purchase products from an infotainment screen, and exterior screens, and found that fewer than a quarter of customers are interested in these technologies.

The passenger-side infotainment screen was most popular among people who intended to buy an EV or a plug-in hybrid, appealing to 29 percent and 25 percent of those shoppers, respectively. However, 79 percent of shoppers wouldn’t be interested in the feature if it added $1,000 to the price of their vehicle.

via CarScoops