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White Remains No.1 Car Color, But It’s Not Black and White

Source: Fleet Management Weekly

For another year, white is the most popular car color, according to Germany-based chemical company BASF which does an annual report on automotive coatings.

About 39% of all cars built globally are white. In North America, white, black, silver and gray make up 77% of the market. Smaller vehicles are more likely to show a blast of color, according to the report that also says pickup trucks are trending toward deep, rich blacks in North America.

Most people pick a car color based on emotion. That can be overt or subliminal. People tend to have emotional associations with colors and color families. Auto dealers play an important role in color choice as they pick colors they think the customer will want, and then in effect try to sell the customer on that car and color.

Read the article at Wards Auto.

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